Why OTT and Free Streaming Are Taking Over Entertainment

Recently, OTT services have become extremely popular with more info many viewers.

After COVID-19, home entertainment time grew, leading to higher OTT usage.

OTT is a service that provides diverse media through online networks.

Netflix, Watcha, and TVING are well-known examples.

Unlike traditional cable TV, users can choose what they want to watch at any time.

There are many reasons why OTT has become popular.

One reason is that a wide variety of genres are available in one platform.

Films, series, and variety programs can be selected by preference.

Also, compared to traditional paid broadcasting, OTT is relatively affordable.

Watching on phones or tablets anytime is a major benefit.

However, as subscription fees keep rising, more people feel financial pressure.

Therefore, many viewers are turning to free streaming platforms.

Ad-supported free streaming allows users to enjoy content without paying.

It is appealing to people sensitive to expenses.

FAST services are becoming popular as ad-supported alternatives.

An example is KT’s “Gi Live,” which attracted many users.

FAST is expected to become a new revenue model while the paid TV market stagnates.

The biggest advantage of free streaming is that there is no cost burden.

It allows access to many contents, increasing selection options.

The disadvantage is that ads are unavoidable.

Some free services may offer lower-quality content.

Both markets will likely keep developing over time.

Advertising-supported services will likely attract more viewers.

Being able to watch without cost is highly appealing.

In conclusion, combining premium OTT quality with free access matters.

If both advantages are used properly, users can gain better experiences.

I look forward to seeing how the streaming industry develops in the future.

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